

Increasing prices might eliminate the shortage as well as the product's perceived popularityĢ.increasing prices might alienate customers Are consumers only interested in making themselves as well off as possible in a material sense? consumers are also concerned with fairness as exemplified by donations to charity Consumer choices are affected by social influences such as 1. In the presence ofshortages,why would afirm, such as a restaurant with people waiting for a table or a theater with people waiting for a ticket, not raise prices when doing so would seem to increase profits? 1. movie stars use a product because consumers who use the same product may feel closer to famous people.Ģ.use a product because consumers who use the same product may feel more fashionable.ģ.celebrities use a product because consumers perceive them to be particularly knowledgeable about it. What affects the desirability of a product? Complete the information in the following table to construct the market demand curve for ice cream cones. MUt/Pt and coke = MUC/PC Carol maximizes utility by consuming 4 tacos and 3 coke Suppose the market for ice cream cones is made up of threeconsumers :Josh,Curt,and Tim. $2.00 per coke and if Carol has $22.00 tospend,what is herutility-maximizing quantity of tacos and coke? The marginal utility each yields is illustrated in the table below.

Suppose his marginal utility from an additional unit of food is 30 and his marginal utility from an additional unit of housing is 180įurthermore,suppose the price of a unit of food is $1.00 and the price of a unit of housing is $4.00Ĭan Bob increase his utility without changing his total expenditures on food andhousing? Bob can increase utility by spending less on food and more on housing Carol consumes tacos and coke. Her marginal utility from the last CD consumed is 138 and her marginal utility from the last DVD consumed is 205 Without changing the combined amount spent on CDs and DVDs, Isabel can increase her utility by consuming fewer CDs and more DVDs.

What role does utility play in the economic model of consumer behavior? when modeling consumer behavior, utility: reflects the enjoyment a consumer receives from consuming a particular set of goods and services Assume the price of CDs isġ5 CDs and 16 DVDs.
